Coming soon to the Beltline in downtown Calgary in October 2026!
Performance Coaching Built Around Real Life
You do not need to train like a professional athlete to benefit from a professional approach.
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JM Performance Coach helps adults build strength, improve conditioning and perform better through structured coaching built around their goals, training history, schedule and lifestyle.
Whether you are preparing for HYROX, rebuilding your fitness, improving body composition or simply becoming more physically capable, the plan starts with where you are now.
Downtown Professionals
Build strength, fitness and better habits without making training your full-time job. Focus on the areas that matter most and make consistent progress with as little as three focused training days per week.
HYROX & Performance
Prepare for your first or next HYROX, improve performance for your sport, or build the strength and conditioning required for tactical work. Customised to your goal and capacity.
Beginner to Advanced
From beginners to experienced trainees, programming is built around your current ability, goals and training environment. Training, nutrition guidance and recovery strategies are adapted to you.
CHOOSE HOW YOU TRAIN
In Person
Ideal for clients who value hands-on coaching, technical feedback and structured progression. We focus on movement quality, exercise execution, strength and conditioning.
Hybrid
Combine regular in-person coaching with independent sessions delivered through my training app. You get hands-on support while developing the confidence to train effectively on your own.
Online
Individualised programming, progress and accountability wherever you train. Best for clients who are comfortable training independently but want professional structure and ongoing coaching.
How Coaching Works
1
Apply.
Tell me about your goals, training history and current challenges.
2
Assess.
We establish your starting point, priorities and constraints.
3
Build the Plan.
Training, conditioning and supporting strategies are structured around you.
4
Train. Measure. Adjust.
Progress is tracked and programming evolves as you improve.
Coach. Athlete. Practitioner.
Jamey Merkel
I’m a performance coach with more than 10 years of experience helping people become stronger, fitter and more capable.
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My coaching combines movement, strength and conditioning, athletic performance and body composition within an individualised approach built around each client’s goals and lifestyle.
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I have coached everyone from everyday adults and older clients to athletes and military personnel, and I continue to train and compete as a Masters athlete in Men’s Physique and HYROX.
I believe in leading by example, continually developing my knowledge, and using training data and technology to make better coaching decisions.
My Credentials
Performance Coaching Beyond the Workout
Performance is influenced by more than what happens during a training session. Strength, conditioning, posture, movement quality, nutrition, recovery and lifestyle all affect your ability to progress. My role is to identify the areas that matter most, build a practical plan around them and adjust that plan as you progress.
Different Goals. Same Standard. Progress.
Jamey M
“I coached myself through contest prep to a third-place finish in the Men’s Physique Masters 50+ division at the Imperial Cup. Now I’m preparing for the next stage. I believe every good coach should be willing to apply the same discipline and standards to themselves that they expect from their clients.”
Keson T
“When I started training with Jamey, my initial goal was simply to lose weight and get more fit.. I’m now more than 20 kg down and counting. With his training and guidance, I’ve also completed my first half marathon and am now preparing for my first marathon.”
Reed M
“I’ve been working with Jamey through online coaching for the past 18 months, training three days per week. At 48, I’m finally seeing the kind of physique changes I wanted. His training and nutrition plans are practical, easy to follow, and the regular check-ins keep me accountable and on track.”
Andrea P
“I hired Jamey to help me prepare for the Asia Oceanic Beach Ultimate Championships. My goals were to improve my athletic performance, become stronger and faster, and reduce my risk of injury. The preparation paid off: our team performed well, I was named team MVP, and I came through the competition injury-free.”
Jeannette C
“I started training with Jamey because I wanted the strength and endurance to enjoy my hiking trips more. He encouraged me to set bigger goals, and since then I’ve hiked the Great Wall, climbed Mount Kinabalu, and Mount Fuji is next. Not bad at 62.”
Dilshen D
“As a military professional, my physical readiness is important. Jamey has helped me improve my fitness, mindset, posture and nutrition while preparing for advanced training courses. His coaching has helped me approach my performance in a much more structured and complete way.”
PERFORMANCE INSIGHTS. DELIVEREd
Practical training, nutrition and performance insights to help you make better decisions and get more from your training.
