Who do you work with?
I work with adults who want a more structured approach to improving strength, conditioning, body composition, athletic performance, or overall fitness.
Clients range from beginners returning to exercise through to experienced trainees, HYROX competitors, athletes, busy professionals, and Masters athletes.
The common factor is a willingness to train consistently and follow a clear plan.
Do I need to be fit before I start coaching?
No.
You do not need to reach a certain fitness level before working with a coach.
Your programme should begin with your current ability, training history, goals, and any relevant limitations.
The objective is to establish an appropriate starting point and progress from there.
What types of coaching do you offer?
Coaching is available in three formats:
In-person coaching for clients who want hands-on instruction, technical feedback, and structured progression.
Hybrid coaching combines regular in-person sessions with independently completed training delivered through my coaching platform.
Online coaching provides individualised programming, progress tracking, and ongoing support for clients who train independently.
The best option depends on your goals, location, experience, and how much direct support you need.
Where do you offer in-person coaching?
JM Performance Coach is based in Calgary, Alberta, with in-person coaching focused primarily around the Beltline and downtown area.
Exact training locations depend on facility access, client requirements, and the coaching arrangement.
Online coaching is available throughout Canada and internationally.
Do you coach HYROX athletes?
Yes.
I am a HYROX Performance Coach and Masters HYROX athlete.
HYROX coaching may include running development, strength training, work-capacity development, station-specific preparation, compromised running, pacing, and race preparation.
Programming is based on the athlete's current strengths, weaknesses, training history, and event timeline rather than simply repeating full HYROX simulations.
Do you work with clients over 40?
Yes.
A significant part of my coaching philosophy is helping adults continue to train seriously as they get older while balancing work, family, recovery, and other responsibilities.
Training after 40 does not mean lowering expectations.
It means being more deliberate about programme design, recovery, exercise selection, and how training fits into the rest of your life.
How many days per week do I need to train?
That depends on your goals and circumstances.
For many clients, three or four well-structured training sessions per week can produce excellent results.
Some athletes may require more.
The goal is not to prescribe the maximum amount of training you can tolerate. It is to determine the amount of training that is appropriate, recoverable, and realistic for you.
How long are training sessions?
Most in-person training sessions are approximately 60 minutes.
Independent training sessions may vary depending on the goal of the session, the training phase, and the programme being followed.
A good session should be long enough to complete the required work without adding unnecessary volume simply to make the workout feel harder.
Do you provide nutrition coaching?
Yes, within the scope of general fitness and performance nutrition.
This may include guidance around:
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Protein intake
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Energy balance
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Meal structure
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Performance fuelling
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Hydration
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Recovery nutrition
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Building sustainable eating habits
I do not diagnose or treat medical conditions or provide medical nutrition therapy.
Where specialist nutritional or medical support is required, I will recommend working with an appropriately qualified healthcare professional.
Will you give me a meal plan?
My preference is usually to teach clients how to make better nutritional decisions rather than create a rigid meal plan they must follow indefinitely.
Depending on your needs, we may work with calorie and macronutrient targets, meal structure, food choices, portion guidance, or other practical strategies.
The goal is to create an approach you can sustain.
Do I need to track calories or macros?
Not necessarily.
Tracking can be useful, but it is a tool rather than a requirement.
Some clients benefit from detailed tracking. Others make excellent progress using simpler approaches based on portions, meal structure, protein targets, and consistent food choices.
The method should match the person and the goal.
Do you provide training programmes outside of coaching?
My primary focus is individualised coaching rather than selling generic training templates.
A programme is most useful when it reflects your goals, current ability, equipment, schedule, and training history.
If you are looking for structured support, the best starting point is to apply for coaching.
What does online coaching include?
Online coaching is designed for clients who are comfortable training independently but want professional programming, accountability, and ongoing support.
Depending on the coaching arrangement, this may include:
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Individualised training programming
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Exercise guidance
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Progress tracking
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Regular programme updates
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Coaching check-ins
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Nutrition and recovery guidance
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Support between reviews
The level of support can be adjusted depending on your needs.
How is hybrid coaching different from online coaching?
Hybrid coaching combines independent training with regular in-person sessions.
It can be a good option for someone who wants technical coaching and periodic hands-on support but does not need every training session supervised.
Online coaching is completed remotely and is better suited to people who are confident training independently.
How quickly should I expect results?
That depends on the goal.
Strength, muscle gain, fat loss, endurance, and athletic performance all develop at different rates.
Your training history, consistency, nutrition, recovery, and starting point also matter.
I do not promise rapid transformations.
The focus is on measurable progress that can be sustained.
What if I have an old injury or physical limitation?
In many cases, training can be modified around previous injuries or physical limitations.
However, coaching is not a substitute for medical assessment or rehabilitation.
If you have an unresolved injury, significant pain, or a medical condition that may affect exercise, you may need clearance or guidance from an appropriate healthcare professional before beginning or progressing training.
Will you push me during training?
Yes, when appropriate.
But effective coaching is not about making every workout as difficult as possible.
Training should be challenging enough to create adaptation while still allowing you to recover and progress.
The objective is improvement, not exhaustion for its own sake.
Do you use fitness technology or performance tracking?
Yes.
Where useful, I use training data and performance technology to help assess progress and make better programming decisions.
That may include information such as training loads, repetitions, running pace, heart rate, recovery indicators, or other relevant metrics.
Technology is useful when it improves decision-making.
It should not replace good coaching judgement.
Do I need a gym membership?
Not always.
Your training environment depends on your programme and goals.
Some clients train in commercial gyms, others in condominium or home gyms, and some combine gym training with outdoor conditioning.
For performance goals such as HYROX, access to appropriate equipment becomes more important.
How does the coaching application process work?
The first step is to complete the Apply for Coaching form.
The application asks about your goals, training background, preferred coaching format, and readiness to begin.
I review each application personally.
If I believe I can help, I will contact you to discuss the most appropriate next step and coaching option.
Do I have to commit immediately after applying?
No.
The application is simply the first step in determining whether we are a good fit.
There is no obligation to begin coaching simply because you submit an application.
How much does coaching cost?
Pricing depends on the type of coaching, level of support, and frequency of in-person sessions.
Rather than forcing every client into the same package, I first determine which coaching format is appropriate for your goals and circumstances.
Pricing and options are discussed before you make any commitment.
Do you offer a free consultation?
The coaching application is the first step.
If your application appears to be a good fit, we can then arrange a conversation to discuss your goals, expectations, and the most appropriate way to work together.
What do you expect from clients?
I do not expect perfection.
I do expect communication, consistency, and a willingness to follow the process.
Good coaching is a partnership.
My responsibility is to provide appropriate programming, guidance, feedback, and support.
Your responsibility is to communicate honestly, complete the work as consistently as possible, and give the process enough time to work.
What makes JM Performance Coaching different?
My coaching combines more than 10 years of experience with an evidence-informed approach to strength, conditioning, movement, body composition, and performance.
I also continue to train and compete as a Masters athlete in HYROX and Men’s Physique, with a long-standing background in Muay Thai.
That experience has shaped a coaching philosophy built around real life.
Training should be challenging and purposeful, but it also needs to work alongside careers, family responsibilities, recovery, and everything else competing for your time.
Still Have a Question?
If your question is not answered here, feel free to get in touch.
If you are ready to discuss coaching, complete the application and tell me a little about your goals.