Privacy policy

Last Updated: October 20, 2025*

1. Introduction

JM Performance Coach ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit and use our website at www.jmperformancecoach.com, participate in our coaching services, or interact with us.

2. Scope of Policy

This policy applies to all personal information collected, used, and disclosed by our company. By accessing or using our website and services, you consent to the collection, use, and disclosure of your personal information in accordance with this policy.

3. What Personal Information We Collect

We collect personal information that you voluntarily provide to us when you:

Sign up for coaching or newsletters: This may include your name, email address, and phone number.
Fill out contact forms: We collect your name, email address, and any information you provide in your message.
Purchase services: We collect your billing information, such as your credit card number, as required to process your payment.
Interact with the website: We may automatically collect technical data, including your IP address, browser type, and operating system, as well as usage data related to your browsing actions and patterns.

4. How We Use Your Personal Information

We use the personal information we collect for the following purposes:

To provide our coaching services and fulfil our contractual obligations to you.
To communicate with you and respond to your inquiries.
To send you newsletters and promotional materials, based on your consent.
To process payments and manage your account.
To improve our website and services by analyzing how they are used.
To ensure the security of our website and to comply with legal requirements.

5. Your Consent

Under Canadian privacy law, we must obtain your consent to collect, use, or disclose your personal information.

Express consent: We will ask for your explicit consent for certain uses of your data, such as signing up for marketing emails.
Implied consent: Your use of our website or services implies consent for other, reasonably expected uses of your information, such as providing your contact details to reply to an inquiry.
Withdrawing consent: You have the right to withdraw your consent at any time. For marketing communications, you can unsubscribe using the link in the email. For other data, you can contact us directly.

6. When We Share Your Personal Information

We do not sell, rent, or trade your personal information. We may share your information with trusted third parties who assist us in operating our website, conducting our business, or serving you, but only for the purposes outlined in this policy. These third parties may include but are not limited to::

Payment processors (e.g., Stripe)
Email marketing services (e.g., Mailchimp)
Analytics services (e.g., Google Analytics)

We may also disclose your information if required by law or in response to a court order.

7. How We Protect Your Personal Information

We implement appropriate security safeguards to protect your personal information from unauthorized access, use, or disclosure. These include technical, physical, and administrative measures, such as encryption and secure data storage. While we take reasonable steps to protect your data, no method of transmission over the internet is 100% secure. We use Wix.com to host and manage our site. For more information you may visit them.

8. How We Use Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience on our website.

What are cookies? Cookies are small text files that are placed on your device when you visit a website.
Why we use them: They help us understand how you use our site, save your preferences, and serve targeted advertisements.
Your control: You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline them. This may, however, prevent you from taking full advantage of the website.

9. Cross-Border Data Transfer

Your personal information may be processed and stored in a country outside of Canada. By using our services, you acknowledge that your information may be subject to the laws of the country where it is stored and that it may be accessible to foreign governments or law enforcement.

10. Your Rights

You have the right to:

Access: Request access to the personal information we hold about you.
Correction: Ask us to correct any inaccurate or incomplete information.
Deletion: Request the deletion of your personal information.
Challenge compliance: File a complaint with our privacy officer or the Office of the Privacy Commissioner of Canada if you believe we are not complying with this policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page will indicate when the most recent changes were made. We will notify you of any significant changes by posting the new policy on our website.

12. Contact Information

If you have any questions or concerns about this Privacy Policy or your personal information, please contact our Privacy Officer:

Privacy Officer: Jamey Merkel/Owner
Email: jamey@jmperformancecoach.com
Mailing Address: TBA

For unresolved complaints, you may contact the Office of the Privacy Commissioner of Canada at 1-800-282-1376.

Privacy policy

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